Welcome to 't Princip. In our shop you will only find local Flemish Brabant, Walloon Brabant and Brussels products. We believe it is important to support local producers in their quest for quality goods made in the region.

Gift baskets are made according to your wishes, also with products that are not (yet) available through the webshop. Contact us via the contact page and together we provide a unique gift. As we work locally, we do not ship or deliver outside our province.

You can meet 't Princip on markets and crafts markets in the region or on appointment in our store. Read our news page regularly for updates.


Our region is located in the heart of the country and Europe. Fantastic products are made both on the countryside and in the cities. With a lot of enthusiasm and diligent work. Products with a tradition but also many inovative ones. Every year a number of new people join use in making their own 'thing'.
't Princip wishes to cooperate with these enthusiastic people and to distribute their products.

Our name '' t Princip 'is the short version of' the prinstepoilste '. In our regional language this means something like 'the most important' (with French influence of the principal).
And that is our motive:
't Prinstepoilste : promote local, high-quality products
't Prinstepoilste : keep our footprint as small as possible by working as sustainably as possible
The best way to achieve this is to show our products to a wide audience, locally and internationally